OB Larger Newtro Edition Series
Client wanted to revive OB's image from the 1970s to the 1990s and create a new special edition with a retro feel. I designed a nostalgic package by recreating the bear character they used in the 1980s and their typeface used in 1970s newspaper advertisements. In Collaboration with Hyeon-ho Cha(Client: AB inbev Korea)
2020 branding, packaging
Client: AB inbev Korea
In Collaboration with Hyeon-ho Cha
The Monocle Design Award 2021 Top50 winner (package design), UK.
https://monocle.com/content/The-Monocle-Design-Awards-2021/
poster
bookidentity
character
packaging
moving poster
editorial
art directing
photography
illustration
animationtypeface
productenvironmental
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20182017(site under construction) Last update: Feb 4 2024. All rights reserved
2024 © Jisung Park site under construction) Last update: Feb 4 2024. All rights reserved
2024 © Jisung Park. site under construction) Last update: Feb 4 2024. All rights reserved
2024 © Jisung Park